Welcome to Hona
Hona, encountered significant challenges with their online presence. Their website, hona.com, was plagued by poor user experience and ineffective tracking metrics. To remedy these issues and enhance their digital footprint, we set out to accomplish a brand new redesign acompanied by development on Webflow, in just one month!
Goals and Objectives
Client's Goals:
Hona aimed to revamp their website to mirror the sophistication of their software solutions, focusing on creating a user-friendly, efficient online experience that resonates with the user's needs.
Agency's Objectives:
We set out to transform the Hona website using a blend of aesthetic appeal, functional prowess, and cutting-edge tracking capabilities in time for the New Year! In just 39 days the new and improved hona.com was born.
Execution Details
UI/UX Redesign:
A complete overhaul of the user interface and user experience was undertaken. The new design emphasized a modern, streamlined appearance and intuitive navigation, aimed at significantly improving user engagement and satisfaction.
Webflow Functionality:
Leveraging Webflow's unique capabilities to create a more dynamic and interactive user experience, while also simplifying the backend management system, thus enhancing overall operational efficiency for Hona.
Performance Optimization:
A critical focus was placed on optimizing the site’s performance. This encompassed improving loading speeds and ensuring mobile responsiveness, a vital aspect for boosting search engine rankings and retaining users on the platform.
