Marketing Glossary
Sep 1, 2024
A/B Testing
A/B Testing, also known as split testing, is an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal. It's a crucial tool in optimizing marketing efforts and enhancing user experience. By testing different versions of content, layouts, or functionalities, marketers can make data-driven decisions that lead to better engagement and conversion rates.