Marketing Glossary

Sep 1, 2024

A/B Testing

A/B Testing, also known as split testing, is an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal. It's a crucial tool in optimizing marketing efforts and enhancing user experience. By testing different versions of content, layouts, or functionalities, marketers can make data-driven decisions that lead to better engagement and conversion rates.

About the Author

I'm Collin Johnson, a Web Designer and Marketer with over 5 years of experience in creating impactful online presences. I specialize in lightning-fast website design that drives results for businesses and helps founders achieve rapid online growth.

Collin D Johnson

Founder, Marketer, Designer

About the Author

I'm Collin Johnson, a Web Designer and Marketer with over 5 years of experience in creating impactful online presences. I specialize in lightning-fast website design that drives results for businesses and helps founders achieve rapid online growth.

Collin D Johnson

Founder, Marketer, Designer

Elevate Your Digital Presence

Whether you’re a tech startup ready to disrupt the market or an agency looking to scale, we’re here to help you succeed.

Elevate Your Digital Presence

Whether you’re a tech startup ready to disrupt the market or an agency looking to scale, we’re here to help you succeed.

Elevate Your Digital Presence

Whether you’re a tech startup ready to disrupt the market or an agency looking to scale, we’re here to help you succeed.