Cost Per Lead (CPL)

Marketing Glossary

Cost Per Lead (CPL)

A marketing metric that calculates the cost of generating a single lead through advertising or other strategies.

About the Author

I'm Collin Johnson, a Web Designer and Marketer with over 5 years of experience in creating impactful online presences. I specialize in lightning-fast website design that drives results for businesses and helps founders achieve rapid online growth.

Collin D Johnson

Founder, Marketer, Designer

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The portion of a webpage that is visible without scrolling, considered crucial for user engagement and conversions.

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Cost Per Lead (CPL)

Cost Per Lead (CPL)

About the Author

More Glossary Terms

A/B Testing

A method of comparing two versions of a webpage or app to determine which performs better based on user interactions.

Above the Fold

The portion of a webpage that is visible without scrolling, considered crucial for user engagement and conversions.

Let’s Build Something

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