K-Factor in Viral Marketing

Marketing Glossary

K-Factor in Viral Marketing

A metric that measures how effectively a product or service spreads through word-of-mouth referrals.

About the Author

I'm Collin Johnson, a Web Designer and Marketer with over 5 years of experience in creating impactful online presences. I specialize in lightning-fast website design that drives results for businesses and helps founders achieve rapid online growth.

Collin D Johnson

Founder, Marketer, Designer

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A method of comparing two versions of a webpage or app to determine which performs better based on user interactions.

Above the Fold

The portion of a webpage that is visible without scrolling, considered crucial for user engagement and conversions.

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K-Factor in Viral Marketing